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Brand Management - Did Pavlov Break the Brand Code?
I read an interesting article in Fast Company titled, Just Say No. In the article, author Rob Walker suggests that, like brand loyalty, brand managers need to contemplate and understand brand bigotry....
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Marketing Management - Servicing Markets of One
To stand out in an economy where it seems like everything is being commoditized, marketers need to build and deploy strategies that embrace markets of one. Sometimes referred to as mass customization...
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User Experience - Heed The Ten Demandments
While perusing the Blogosphere to research a recent posting, I came across The Ten Demandments by Kelly Mooney and Laura Bergheim. In essence, the Ten Demandments are common sense dictums to adhere to...
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Book Review - Founders At Work: Stories of Startup's Early Days
Having spent a considerable portion of my career in startup and early stage companies, I'm often told, "You should write a book about what you've experienced and learned." I may do that at some point,...
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Marketing Management - Startups 2.0
I read a great article in Wired by Dan Tynan titled, VCs Tell Startups: Don't Show Me the Money (Yet). The article resonated with me as I've experienced first-hand how dramatically different the...
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My How Things Have Changed
I read a Google blog post by Bo Cowgill titled, The Flow of Information at Googleplex. It discusses Google's use of predictive markets to demonstrate how organizations process information and respond...
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Advertising - The Next Big Thing in Online Advertising
I read a post in the Long Tail blog titled, "What does the 'Media Business Model' mean?" that outlines the different ways online media companies generate revenue. Although it appears to be a work in...
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Marketing - Targeting Influentials vs. The Masses
I read an interesting article in Fast Company by Clive Thompson titled, "Is The Tipping Point Toast?" The article discusses studies conducted by Duncan Watts that basically dispel the premise of...
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Strategy - The Big Winner if Microsoft is Successful at Acquiring Yahoo is...
I understand that Google's public face should voice opposition to Microsoft's bid to acquire Yahoo. But I wouldn't be surprised if Eric Schmidt, Sergey Brin, and Larry Page are high-fiving one another...
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Marketing Management - Don't Wait Nine Months to Get Back to a Customer
For those who regularly read my blog, you'll love this. Last July I posted an entry about the importance of making your company accessible. In the posting, I mentioned that the only means of contacting...
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Book Review - The Riddle: Where Ideas Come From and How to Have Better Ones
When I think of innovation, companies from the information age such as Apple, Google, IDEO and Alibaba come to mind. These companies regularly push the innovation envelope with great success. How these...
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Go To Market - The GA Checklist
I read an interesting article in Fast Company by Made to Stick co-authors Dan and Chip Heath titled, "The Heroic Checklist." The gist of the article is that, although considered mundane, having a...
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Advertising - Two Great New Tools for Media Planners and Buyers
As a marketing professional who incorporates on-line as a major component of an integrated marketing strategy, two recently announced services from Google, Google Trends and Google Ad Planner, have...
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Strategy - Niche Social Networks
While perusing the blogosphere a couple of days ago, I came across a specialized social network targeted at book lovers titled, Shelfari. According to Shelfari's website, the company introduces readers...
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Marketing Myths that can Kill a Business; Myth # 4 - We need a huge media...
MythStartups often feel the need to spend big dollars for a magnanimous splash event to rally the industry behind their incarnation of the "next big thing." TruthWhile having a meaningful impact at...
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Strategy - Why Companies of Every Size Should Blog
I'm amazed at how often I come across companies, both large and small, that don't have a corporate blog. You would think that, by now, every company would be on the blog bandwagon, but that's not the...
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Book Review - The Breakthrough Company: How Everyday Companies Become...
Breakthrough CompanyHaving worked at companies that have managed to break through in their respective industry as well as at companies that have made it to the gate just to get turned away, I found...
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Marketing Myths that can Kill a Business; Myth #5 - We don't need live chat...
MythWeb content alone is all we need for visitors to take a decision about purchasing our products or services. TruthYou've undoubtedly invested heavily to get visitors to come to your website. Have...
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Measure, Measure, then Measure Some More
For those of you who regularly read my blog, you may recall a posting in which I railed on Honda for running a full page branding ad in TIME Magazine. At the time the economy was in relatively good...
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Creating an Online Community
I was recently interviewed by David Stark for his weekly radio show Stark Marketer that is broadcast on Radio Sandy Springs. In this hour-long session, we outlined the mechanics of creating an online...
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The Leadership Conundrum
Like most people, throughout my career I've worked for leaders that span the spectrum from poor to great. I've also had the opportunity to lead teams ranging from a few to several hundred. In a...
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Be a Champion of Change
I recently read an interesting blog posting on Fast Company titled: Better Business Through Changing Behavior. Although the theme of the blog was how companies such as the US Postal Service and...
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The Quest for Simple
I’m always amazed at how difficult we marketers try to make things. Instead of getting to the most concise, easily consumable messaging, go to market strategy, marketing plan, etc., we attempt to turn...
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Viral 101: Apples Says "Yes"
The story currently spreading like wildfire comes from American icon Apple. Apparently, someone got way ahead of himself and purchased an iPad 2 without consulting his wife. And we all know the perils...
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Book Review - It Worked For Me In Life and Leadership by Colin Powell
I've always been a big fan of Colin Powell. His rise from obscurity, the son of Jamaican immigrants in Harlem, to become Chairman of the Joint Chiefs and Secretary of State should inspire everyone to...
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